Verified Search Performance Case Study

Authentic Wellness Group: 329% Increase in Google Search Clicks

Improve organic search visibility, website performance, analytics and search tracking.

ClientKaara Kiddoe
WebsiteAuthenticWellnessGroup.com
IndustryMental Health & Wellness
Measurement Period28 Days

Overview

Business Context and Objective

Authentic Wellness Group needed stronger organic search visibility, improved website performance, and more reliable analytics and search tracking. The project focused on technical SEO fixes, on-page improvements, Google Search Console, and Google Analytics setup and optimization.

The Objective

  • Improve organic search visibility
  • Increase Google Search clicks and impressions
  • Improve average search position
  • Strengthen on-page and technical SEO
  • Fix and improve analytics and search tracking

Implementation

Work Completed

  • Technical SEO fixes
  • On-page SEO improvements
  • Search visibility optimization
  • Google Search Console review and fixes
  • GA4 configuration and tracking improvements
  • Indexing and website performance review
  • SEO performance monitoring

Measured Results

Results From the Compared Periods

Every figure below is paired with the visible Google Search Console or Google Analytics evidence supplied for this project.

329% Increase in Google Search Clicks

Google Search Console showed an increase from:

7 → 30 clicks

This represents approximately 329% growth compared with the previous 28-day period.

220% Increase in Search Impressions

Search impressions increased from:

66 → 211 impressions

This represents approximately 220% growth.

34% Improvement in Organic CTR

Average organic CTR improved from:

10.6% → 14.2%

This represents an improvement of approximately 34%.

Average Search Position Improved

Average Google Search position improved from:

36.4 → 26.0

This represents an improvement of 10.4 positions.

83% Increase in Organic Search Sessions

Google Analytics showed:

Organic Search sessions increased by 83.3%

during the latest 28-day comparison period.

Additional Website Growth

Active users+19.6%
Event count+68%
New users+3.6%
United States active users+59.4%
Contact page views+85.7%

Source Evidence

Google Search Console and Analytics Screenshots

The screenshots below document the comparison data used in this case study. Select an image to inspect the full-size evidence.

Authentic Wellness Group GA4 overview showing active users and event growth
GA4 overview showing active-user, event-count and new-user changes.
Authentic Wellness Group GA4 report showing organic search sessions and United States users
GA4 acquisition and audience evidence for the measured period.

Summary

Key Results

A concise view of the verified changes recorded during the stated measurement period.

Metric Result
Google Search Clicks +329%
Search Impressions +220%
Organic CTR +34%
Average Position 36.4 → 26.0
Organic Search Sessions +83.3%
U.S. Active Users +59.4%
Contact Page Views +85.7%

Outcome

Documented Project Outcome

Within the measured 28-day period, Authentic Wellness Group achieved stronger organic search visibility across multiple SEO metrics.

Google Search clicks increased from 7 to 30, impressions grew from 66 to 211, average CTR improved to 14.2%, and average search position improved from 36.4 to 26.0.

The results show clear early improvement following technical SEO, on-page SEO, and analytics optimization work.

Results are based on Google Search Console and Google Analytics comparison data for the measured 28-day periods.

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